Digital Main St. - ShopHERE Brings New Life to MaRiTama HOME

As an Industrial Engineer, Lina Awad was typically exposed to long working hours in a high-stress environment. Luckily, she was always able to turn to art as a way to cope. However, Lina’s world changed when she was blessed with three children in the span of two years. Although it is the most rewarding job in the world, being a mom to young children is extremely challenging as many of us can understand, so Lina decided to leave her career behind to become a stay-at-home mom.

As her children got older, Lina was able to find more time to create and explore new forms of expression. When Lina discovered furniture refinishing and restoration, she fell in love with art all over again. After attending a number of workshops and watching countless tutorials on restoration techniques, Lina realized that she had real potential of doing this professionally. She decided to start her own business called MaRiTama HOME, that offers a wide range of hand-painted products and custom painting services. Lina has started selling her furniture in local stores and she was beginning to see significant growth as people started learning about her brand. However, ever since COVID-19 was declared a pandemic, people have been unable to go out and shop. As a result, Lina found herself and her business at a standstill.

Digital Main Street ShopHERE Program powered by Google Graduate,  MaRiTama HOME
MaRiTama HOME owner Lina Awad

With big ticket items like furniture, there is a large emphasis on in-person sales and marketing strategies. For this reason, business became very difficult for MaRiTama HOME under the new and online-focused business environment. The nation-wide closures really highlighted the importance of building a strong online presence. Lina knew that developing an eCommerce store was critical to the success of her business. However, she did not have the knowledge nor the skills to begin.

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